Social Media is the way that the 21st century communicates with itself, so it should be no surprise to learn that two thirds of small businesses interviewed on behalf of Google admitted to high internet use. Over 900 companies were consulted for a report and aired their ecommerce and social media habits. Having greatly cranked up speed in the last few years, it seems that social media in the home based business means allowing your customer a voice.
In case you didn’t know, social media is described as using internet technology to allow interactive communication. It seems the world does not simply want to be talked to – it wants to talk back! Uncovering some interesting facts, the report found that although small businesses were able to raise their profile by going online and attracting new custom, most were actually still selling in their bricks and mortar shops. The Boston Consulting Group’s report also noted that more businesses were engaged in keeping a social media page than were accepting payment online.
Corporate Britain’s exports were also examined. Outstripping their global peers, for every £1 spent on imported goods, the export equivalent was £2.80. This is great news for the country and surely something that can be replicated within the small business and home based business arenas.
So, in your home based business, how important is it to use social media and allow your customer a voice?
Firstly, it seems that traditional methods of buying and selling in bricks and mortar establishments are still viable – but still need a lot of support in the marketing and promotion of the sales operation. The most popular platform is Facebook which has more than 400 million active users. It has been quoted that if Facebook were a country, it would be the 3rd most populated country in the world. If your homebased business involves selling, using social media will be the place to find new customers!
Secondly, blogging is fast becoming a force to be reckoned with. Learning to post regular and interesting updates on a blog site can create a huge following and really help expand a business base. You are aiming to be found on all the millions of web pages, and having high traffic volume posting comments to your site really makes you visible. Don’t forget that micro-blogging on somewhere like Twitter is also a great way to create new business.
It appears that just about anything can be marketed and sold on the worldwide web – including really specialist products. (Which in another language, would be called a micro-niche). To really gain the most success in your home based business, allowing your customer to talk back is the way to go.